Best BFCM Marketing Strategies for E-Commerce Shop Owners Using WP Swings Plugins

As an e-commerce shop owner, Black Friday and Cyber Monday (BFCM) present a prime opportunity to attract new customers, reward loyal ones, and significantly boost your revenue. To maximize the impact of your BFCM campaigns, leverage powerful WP Swings plugins like Membership for WooCommerce Pro, Subscription for WooCommerce Pro, Gift Cards for WooCommerce Pro, and One Click Upsell Funnel for WooCommerce Pro.

Here’s how these plugins can enhance your BFCM marketing strategy:

1. Offer Exclusive Membership Deals with Membership for WooCommerce Pro

Reward loyal customers by offering them exclusive discounts and early access to BFCM deals through membership programs. Membership for WooCommerce Pro lets you create and manage exclusive membership tiers with special pricing, perks, and access to content.

This approach not only boosts holiday sales but also helps you build long-term relationships, encouraging repeat business throughout the year.

2. Promote Subscription Discounts Using Subscription for WooCommerce Pro

The Subscription for WooCommerce Pro plugin is a great way to add a recurring revenue stream to your store. For BFCM, offer special discounts or incentives on subscription products, encouraging customers to commit to long-term purchases. Highlight perks like recurring discounts and subscription-only deals, or offer limited-time savings on subscription plans.

This builds customer loyalty while generating a steady income for your business.

3. Leverage Gift Cards for WooCommerce Pro to Boost Sales

Gift cards are always a popular choice during the holiday season. With the Gift Cards for WooCommerce Pro plugin, you can create customizable gift cards for BFCM, allowing customers to purchase digital gift cards to share with friends and family.

Highlight gift card deals on your site, such as “Buy a $100 gift card for only $80,” to encourage gift-giving and bring new customers to your store.

4. Increase Revenue with Upsell Offers Using One Click Upsell Funnel for WooCommerce Pro

The One Click Upsell Funnel for WooCommerce Pro plugin helps you increase your average order value with personalized upsell offers displayed after checkout. Use this plugin to suggest complementary or premium products to customers who have already purchased, encouraging them to add more to their cart without any hassle.

For BFCM, offer limited-time upsell deals like free shipping or bundle discounts to maximize revenue.

5. Implement Time-Limited Promotions and Early Access

Create urgency with countdown timers and early-bird deals to draw in customers. Let your members and subscribers (using the Membership and Subscription plugins) access these deals before the general public. This exclusivity entices customers to become members or subscribers themselves, building a loyal community while increasing BFCM sales.

6. Drive FOMO with Social Proof and Gift Card Promotions

Boost conversions by showcasing real-time purchases, customer reviews, and live updates on items bought with gift cards. Social proof creates urgency and builds trust, making it more likely that new visitors will make a purchase. Share these updates on social media along with deals on gift cards to expand your reach.

7. Customize Your Upsells and Bundles for BFCM Deals

Increase your revenue by bundling related products with One Click Upsell Funnel for WooCommerce Pro. Consider creating bundle discounts or “buy more, save more” offers that appeal to BFCM shoppers looking for value.

Highlight these deals on product pages and use the upsell funnel to remind shoppers about them post-checkout.

8. Use Retargeting Ads to Bring Back Abandoned Carts

Many BFCM shoppers may abandon their carts as they compare deals across sites. Retargeting ads can remind them of their abandoned items and nudge them to complete their purchase.

Combine retargeting with exclusive deals on memberships, subscriptions, or gift cards to entice them back.

9. Optimize Your Mobile Experience and Ensure Smooth Checkout

Since a significant number of BFCM purchases happen on mobile, make sure your site is optimized for mobile users. Ensure seamless checkout with Membership for WooCommerce Pro and Subscription for WooCommerce Pro integrations, so customers can easily sign up or subscribe while completing their purchases.

By using these WP Swings plugins, you can optimize every stage of the customer journey during BFCM, from engaging visitors to driving conversions and building loyalty.

With a well-rounded BFCM strategy powered by Membership, Subscription, Gift Cards, and One Click Upsell Funnel plugins, you’ll be well-prepared to capture and retain more customers, ultimately enhancing your e-commerce success throughout the holiday season and beyond!